This campaign was totally free. To the florist, that is.
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This campaign was part of my career before I even had a career.
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I love the anticipation. The excitement. And the surprise when I finally get to see who decided to spend $7 million for a 30 second commercial. For a lot of advertising people, it’s like Christmas morning.
….BUT.
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For people of a certain age, you hear the word "trifle," and you immediately remember that Thanksgiving episode of "Friends" when Rachel tried to make one for herself ("MEAT? GOOOOD!").
But, a trifle means a little more to me.
As a young pup of a copywriter, I got in trouble for this ad. It was one of the first of many weekly print and radio ads I'd do for Ford -- but at this point it could have also been one of the last.
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Artificial intelligence has a lot of promise, but right now it’s a digital version of a Magic 8-Ball.
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