WORKSHOPS

You know the one about “teaching a man to fish?” I get it. Sometimes, you don’t need me to write for you. Maybe I’m helping your team to write. My interactive copy and content workshops are tailored to meet your specific needs and team goals — and work best with teams of 10 or less. Here are a few of my most recent ones:

Getting To The Point – Succinct Marketing Writing for Digital Channels

This 2-hour interactive session includes strategies, best practices and exercises for communicating quickly and effectively in today’s “short attention span” environment. The takeaway is a team with a better understanding of why efficient messaging is important, and how to write it.

·      Knowing your channels 

·      Understanding your audience

·      Crafting your message

·      Hands-on examples and editing

Making a Connection – Writing to Your Audience, Not at Them

This 2-hour interactive session focuses on better understanding your audience’s needs so your messages are resonant and relevant. At the end, participants will have a greater sense of how to write with empathy to connect with customers. 

·      What do they want/Are you solving a problem they already have?

·      Is it a feature or a benefit?

·      Have some fun/stop talking to yourself

·      Hands-on writing exercise 

Stay On Target: Maintaining Strategic Relevance While Creating Content

A strong strategy leads to relevant content. This 2-hour session promotes a holistic view of marketing communications, highlighting best practices and exercises for ensuring that copy and content stay true to the established strategy. 

·      What’s creativity without strategy?

·      Garbage in, garbage out: How to push for better strategic input

·      The Strategy/Content/Audience Pyramid

·      Stop drifting – using strategy as a touchstone to ensure that your content hits

·      Hands-on writing exercise