It started with a simple question: “When was the last time you updated your website?“ UH OH.Read More
Pencil Shavings: The Blog
At the end of a long day of copywriting, what's left?
Working for yourself, whether it’s driving strangers around alone or offering your business skills directly to clients, definitely sounds more attractive than having Bill Lumburgh hassle you about your TPS reports.
Anyone can put words to page, but copy -- any marketing communications, for that matter -- is meant to sell, to convince, to compel. And maybe that's why you shouldn't be doing it yourself.Read More
High school classmates. College friends. Work colleagues. Former agency clients. Fellow Little League coaches. What do they all have in common? It's where my work comes from.Read More
For me, a simple "what do you do?" requires a complicated answer that reminds me of the “Hey, Mon” skits on the old Fox hit In Living Color.Read More
I presented with the confidence and swagger of Bill Murray, and taped my ideas to the wall, just as he taught us. I HAD IT, man. Except I didn't.Read More