Kwame DeRoché

Copywriter. Creative Director. Geek. You know, that guy who writes that cool stuff.

20 years of agency experience.

Thousands of ideas -- some of them award-winning.

And yet, plenty of words left over for your next creative project.

Let's do this. 

Proud baseball dad and husband. Syracuse grad. Yankees fan. Sci-Fi geek. Comic book nerd.

Jeopardy! wannabe.

But for your purposes, I'm an energetic, expert marketing and communications professional and creative leader with over two decades’ experience in copywriting & content development, branding, planning, strategy, and execution of messaging to multiple audiences in all media. (Yes, I'm fully aware that was a run-on.)

My particular strengths are in B2C, B2B, social media, print and digital marketing. I've also done everything from launching major brands (ever heard of Claritin®?) to creating posters for the florist across the street (see below). There's not a vertical I haven't written for, from non-profit, technology and government to finance, automobiles and sports teams.


That makes me an experienced, effective communicator at all levels, trained and practiced in the art of getting your message to the audiences you need to reach -- and getting them to act.

Cost Structure?

Well, I'm flexible. Hourly, daily, or project rates — even monthly retainers for projects like writing blogs or Facebook and Twitter posts. If you're old school, I also have a rate sheet. Either way, as a native New Yorker I'm always up for negotiations, so just give me a yell, and we'll work something out. 

So, let's say you wanted to talk to me now...

That's an easy one. You can e-mail me here, or reach me via Twitter or LinkedIn -- see below.  


Beware the lollipop of mediocrity. Lick it once and you suck forever.
— Some ad I saw back when I was a student

Follow me on Twitter. Or be lazy and read it here. Your choice.